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After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.
![[Aggregator] Downloaded image for imported item #42814 Face to Face With Luxury Clients](https://bizsprout.org/wp-content/uploads/2026/06/HEUKZWHNE5EOVICOUDGSHOM4UE-1160x653.jpg)